Se acaba de hacer oficial que Sony, gastara 1 millon de £, para promocionar su nuevo juego para Playstation3, Ratchet & Clank: Armados hasta los dientes.
Este gasto se debe a la cercania de un fecha de compras tan importante, como es la navidad.
Cita:
The platform holder has heralded the game as a ‘benchmark’ release for PS3 owners, and set its sights on a target demographic that covers the whole family.
“The ad will target 16-34 year olds, with a focus on Saturday night family programming, which draws upon a broad demographic of viewers, matching Ratchet And Clank’s target audience,” Sony product manager Lucy Garnett told MCV.
“One of the strongest aspects of Ratchet and Clank, has to be the quality of the visuals, and we wanted to showcase this in the TV ad, meaning it’ll be made up entirely of actual gameplay footage.”
The megabucks TV campaign will kick off on November 16th and last for a full month.
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